Do you want to improve the site ranking and gain sea of traffic and conversions? Then, you need to hire SEO experts who got trained from Be-practical Training Institute in Bangalore to apply SEO techniques to boost the site ranking and improve its visibility in the search engine results. Without SEO, there is no point in designing a highly featured and beautiful website. A website without SEO is a body without a heart. Undeniably, the success and failure of a website depends on SEO and SEM techniques you apply. If you are well established in the market, but want to improve site ranking, then you can go for organic SEO. This is time consuming, but shows you results over time. The SEO process has to be continuous and cannot be attained overnight whereas SEM is the paid advertising technique which has to be embraced by the companies who would like to attain brand reputation in a short time span. If you want to run your own campaign or improve the site ranking, you would need to undergo SEO marketing training from SEM Training institute in Bangalore.
The key difference between SEO and SEM, which you learn in SEO course is that the former is an organic search whereas the later is the paid search. In organic search, a website visitor would search with the keyword similar to your product or service and then your website would be shown up in the search results. In Paid search, you need to pay for the ads that appear on the top of organic searches. The paid and organic search results look similar.
Organic SEO vs Paid SEM
|Organic SEO||Paid SEM|
|This improves the site ranking in renowned search engine results page.||Search Engine marketing is a paid advertisement that is embraced by many companies to gain quick reputation in the virtual world.|
|It does two types of SEOs:
· On-page SEO: This is done on the website where you would add Meta titles, descriptions, Anchor text, keywords, internal linking and improve site architecture. This is done by experts who undergo an SEO digital marketing course.
· Off-page SEO: This is done off the website. You would need to bring backlinks to your site by promoting on social media, submitting articles and press releases on article submission and directory sites.
|Uses two different techniques
· PPC: In Pay per click advertisement, you would need to pay based on the number of clicks of users. These ads appear on the top of organic search results. The advertiser needs to run an ad campaign by adding catchy headlines and description to grab the attention of target users to click and land on your page. You can have complete control over these ads of when to post, to which audience it should be visible, etc.
· CRO: Conversation rate optimization- This is where the advertisers would optimize the web pages and compel target users to fill forms or make purchases. In PPC ads, the user would land on the landing page, so optimizing this page would boost your profits. CROS uses A/B testing to find which landing page is reaping you the best output by keep on changing the colors, position of content, etc.
|Do not need pay a single penny to get traffic||You need to pay per click or per conversation|
|Embed keywords related to products and services in the content||Target the users with keywords|
|Ads appears below paid search results||Ads appear on top of organic search results
|Time consuming to see evident results
|Get instant results as soon as your campaign goes live|
|Improve Brand image and site visibility||Improves traffic and conversation rates|
|Highly challenging to measure results||Easy to measure results based on the clicks and conversation rates|
|No control over search engine results
|Website owner can have complete control over the ads